Jesús Serra Santamans is mainly known for having founded Grupo Catalana Occidente and dedicating his professional life to the world of insurance, becoming one of the leading figures in this sector in Spain. Throughout his life, he maintained a keen interest in the arts and sport, in which he not only participated but also actively promoted through various initiatives. In addition, one thing he really stood out for was his great humanitarian spirit, with a particular sensitivity for those most in need. This trait was reflected in his intense social work.